If you're working in India, that shift is practical, not theoretical. Teams are lean. Deadlines are sharp. Markets are multilingual and price-sensitive. You need interfaces that understand intent, not just present options. That's where
AI-assisted design earns its seat at your table. It drafts patterns based on similar tasks, predicts potential drop-offs, and offers guardrail hints like “tighten contrast here” or “merge steps two and three.” You still decide, but you decide sooner and with better evidence. The conversation moves from “What should we try?” to “Which of these three validated alternatives should we pick?” That difference is the gap between grinding iterations and useful ones.